I did like the ad campaign for one of the colas 'Yeh dil maange more' for various reasons. Not so much that aspect of greed or of indulging oneself mindlessly through the 'maange more' slogan but more in terms of not being satisfied easily. The difference between the two can be clearly seen when we apply it to ourselves as opposed to what the world is giving us.
When we apply it to ourselves, we can see how easily we are satisfied. How easily we give up.
But when we realise that there's always more to be achieved, more to be squeezed out of ourselves, we face the fact that there is much to do within. That beyond every limit we push there is more to achieve. And that is when'..dil maange more' makes sense. Push further, achieve newer limits and don't ever stop thinking you've done enough. It's never enough when you are growing. In a career, a game, anywhere.
On the other hand, a 'dil maange more' where you are simply blaming the world or expecting all else to do things for you while you only keep asking for more is plain stupidity. Its like us wanting to get rid of corruption or the other things we want to go away in our life by blaming all else. To get those results, there is work to do. There is a stand to take. There is a steadfastness in face of opposition. There is ownership. At least in the mind.
And then, we get to that state of having the right to ask for more. Because you worked for it. Because you owned it. Now you deserve it.
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| Pic courtesy: Satish Nargundkar |
When we apply it to ourselves, we can see how easily we are satisfied. How easily we give up.
But when we realise that there's always more to be achieved, more to be squeezed out of ourselves, we face the fact that there is much to do within. That beyond every limit we push there is more to achieve. And that is when'..dil maange more' makes sense. Push further, achieve newer limits and don't ever stop thinking you've done enough. It's never enough when you are growing. In a career, a game, anywhere.
On the other hand, a 'dil maange more' where you are simply blaming the world or expecting all else to do things for you while you only keep asking for more is plain stupidity. Its like us wanting to get rid of corruption or the other things we want to go away in our life by blaming all else. To get those results, there is work to do. There is a stand to take. There is a steadfastness in face of opposition. There is ownership. At least in the mind.
And then, we get to that state of having the right to ask for more. Because you worked for it. Because you owned it. Now you deserve it.
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